About

Hi, I’m Yasmin

A multidisciplinary creative working across commercial modelling, hand modelling, UGC content creation, voice work and branding design.

I’m a London-based creative with a background spanning fashion, styling, design and content. I bring both creative instinct and practical understanding to every project, whether I’m working from a detailed creative direction or helping shape an idea from the ground up.

I enjoy collaborating with brands and creatives to create work that feels current, considered and authentic — combining visual awareness with a practical understanding of how ideas come together.

Portrait of Yasmin Van-Smith outdoors

My approach

Creative. Collaborative. Considered.

I bring a flexible, hands-on approach to every project, adapting to different briefs, environments and creative directions.

Whether I’m in front of the camera, creating content or developing a brand identity, I focus on making the final result feel clear, engaging and true to the brand.

Model profile

Commercial & freelance modelling

PronounsShe/Her
Height5′ 3″
Waist28″
Hips37″
Bust32GG
Dress10
Shoe5
HairDark Brown
EyesBrown
LocationLondon, UK

Representation

Agencies

Representation across modelling and talent.

Mustard Models RMG Models AS Agency Fresh Agents RCM Talent ROC Talent Unite Models
Selected brand experienceMOTHPip & NutSURIHumantraOssa OrganicJägermeister

Let’s work together

Have a project in mind?

Get in Touch